Digital Marketing Manager - Egg Harbor Township

Location: Egg Harbor Twp, NJ  |  Position Status: Full Time  |  Position Shift: Days
The digital marketing manager is a part of the Marketing team and is AtlantiCare's central point of excellence for our web experiences. This role is responsible for ensuring our digital presence aligns with our brand promise and guidelines and for developing and executing initiatives that meet the needs of our patients and their caregivers. In addition to our community-facing website,, this role is also responsible for our internal intranet website.

The digital marketing manager plays an integral role at AtlantiCare, working with a cross-functional team of stakeholders to communicate key information, manage a regular cadence of site updates, respond with urgency to time-sensitive matters, manage system maintenance and develop a roadmap for site enhancements.
  • Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy for AtlantiCare website presence, both external patient-facing site and internal employee web experience. Collaborate across our highly matrixed organization to create a digital roadmap for internet and intranet, and ensure project scope, timelines and KPIs are clearly defined. Manage implementation to ensure all efforts are launched on time and on budget.
  • Website Production, Maintenance and Optimization: Ensure all digital experiences are platform agnostic — designed for an optimal patient experience regardless of access point (desktop, mobile, tablet). As needed, manage RFPs and vendor selection process for projects from initial ideation through to execution. Oversee the continuous improvement of our website design, content and functionality to provide optimal engagement and patient conversion.  This includes site accessibility, content updates, emergency messaging and SEO management.
  • Analytics and Reporting: Provide regular performance updates on KPIs and define opportunities for enhancements to drive website and marketing campaign effectiveness. Ensure site uptime in a bug-free environment.
  • Leadership: Manage third party agencies and vendors whose systems enable our web experience and partner with a cross-functional team of internal stakeholders on system enhancements, integrations and upgrades.
  • Compliance: Ensure all digital web experiences are in compliance with healthcare industry regulations.

This position supports organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating a commitment to teamwork and cooperation.


  • Bachelor's degree in marketing, communications, Web design, UX, data science or business required.

  • Minimum of 7 years as a digital manager building and managing web experiences at an organization with similar complexity required; healthcare experience preferred.
  • Working knowledge of technical processes and platforms, such as Google Analytics, Datorama, CMS, CRM, patient portals and HTML, required.
  • Experience managing the execution of programs through third-party agency partners required.
  • Proven capability to develop internal talent required.
  • Strong project management, budget management and communication skills required.
  • Team player who collaborates well with colleagues.
  • Self-starter who enjoys working in fast-paced environment.
  • Ability to work off-hours when needed to address live site issues.
  • Launch new initiatives when site traffic is low.

Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.

This position requires some travel and flexibility of hours, including weekends, evenings and on-call coverage. This position requires near visual acuity, finger and hand dexterity. Majority of time spent at desk and computer. This position requires walking, bending, reaching and stooping when accessing files and supplies. Position requires occasional lifting up to 10 pounds. This position works with such equipment as a computer terminal, fax machine, printer and copier. Essential functions of this position are listed on the Assessment and Evaluation Tool.   

This position reports to department leadership and supervises incumbents as assigned.

The above statement reflects the general details considered necessary to describe the principal functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.
AtlantiCare is an equal opportunity employer that takes affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.
Amanda Pastore
Talent Acquisition Partner
Applicants only. We are not accepting inquiries or solicitations from recruiters/search firms.

Live the beach-life balance you’ve always wanted

Whether you lead an active life or love leisure, you’ll enjoy working and living in the beach communities of New Jersey’s southeastern shore.

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Benefits & Wellness

We believe that healthcare should be a rewarding career. That’s why we offer excellent compensation, exceptional health and wellness benefits, and internal resources and programs to support professional growth for our team members. Here, you’ll find everything you need to pursue your calling of caring for others, knowing that you’re working for an organization dedicated to your overall well-being.

Inclusion & Diversity

Diversity and inclusion are at the heart of what makes AtlantiCare a great organization. We recognize and celebrate individual differences as dimensions that enrich our workforce and allow us to be more creative, flexible and competitive. Our inclusive culture welcomes our employees to freely contribute their diverse ideas, background, talents and experiences to make this a place where everyone can be, and do, their best work together.

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Great Location

For many, the shore communities of southeastern New Jersey are vacation destinations, but for AtlantiCare employees, they’re home. Working at AtlantiCare allows you to experience shore life year-round. Here, you’ll find natural beauty, world-class entertainment, rich history, amazing arts, abundant outdoor recreation, shopping, sophisticated dining and plenty of family-friendly events all within communities you’ll love to call home.

Working Here

The spirit of collaboration is alive and well at AtlantiCare. We empower our teams to be agents of change within our system. We encourage growth and support advancement. Our shared vision for advancing the health of the communities and people we serve guides us to do what’s right for each patient, our healthcare delivery system and the practice of medicine as a whole. We teach, grow and advance medicine together.

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